The brand has now apologized to the model for their poor management of the issue and she’s back to working with them. She called out the hypocrisy stating that L’Oreal is just trying to play it safe.
A transgender model Munroe Bergdorf slammed L’Oreal when they added a post on their social media in support of the Black Lives Matter movement by claiming that she got sacked by the brand as their ambassador in 2017 when she chose to publicly address white privilege and cruelty on people of color. When the brand is as big as L’Oreal, it has to be very careful of what it chooses to promote in terms of messaging. Though the brand is strictly against animal testing now, they still have to perform animal tests in countries where it is a legal requirement such as China this fact always puts the brand in serious hot water with modern-day consumers who are against animal cruelty.
Lorealparisusa can help you free#
Make-up is the ultimate evergreen fashion trend.Īlthough L’Oreal now claims to be a vegan brand meaning that their product formulas are free of animal products however the definition of veganism in brands transcends the ingredients to the testing of new creations on animals. People these days are more beauty conscious than ever especially when it comes to their social media platforms. L’Oreal caters to hundreds and thousands of consumers all around the world. In terms of opportunity here, now is the best time to be a cosmetics brand. L’Oreal has performed its CSR activities over the years but the recent most example is of how they made and distributed millions of units of sanitizers and lotions to be donated to the front-line workers. Naturally, their best interests lie with the USA.
They have a huge chance to grow further in developing countries such as India and China but unfortunately due to the growing tensions in terms of trade wars between the Chinese and American governments, L’Oreal will have to work very hard on being a big deal in China.
0 kommentar(er)
